The Retail Profits
120+ combined years of ARTS standards, enterprise POS, and retail technology experience — now available as an AI platform. We've worked inside the systems. We built the AI that understands them.
Why we built ShopVisor
70%+ of AI projects in retail fail — not because of bad technology, but because the AI doesn't speak ARTS. Generic models hallucinate when they encounter POS transaction schemas, inventory hierarchies, and loyalty data structures they've never seen.
We spent our careers inside this problem. Richard Halter built POS systems. Dennis Driscoll implemented 360Commerce at Apple. Jerry Heinz brought retail tech companies to market.
ShopVisor is what we wished existed: an AI platform that already knows your data, your standards, and your systems — so you get to first value in 30–90 days instead of 12–18 months.
Platforms we know deeply
Deep implementation experience — not just certifications. We've touched the code, the data, and the go-lives.
The team
Four practitioners. One platform. Decades of the right experience.
Richard Halter
CTO — Wizard of POS
30+ years in ARTS standards and enterprise POS. Led 360Commerce implementations at Fortune 500 retailers. Now the voice behind 50+ "Wizard of POS" YouTube videos with 15K+ views. The domain expert who made ShopVisor ARTS-native from day one.
Dennis Driscoll
CPO — Product and Consulting
40+ years in retail technology. Implemented 360Commerce POS at Apple retail stores. Has run software development organizations for over 30 years. Translates complex ARTS data models into practical, shippable product. Co-Authored several ARTS RFP Models, including POS.
Jerry Heinz
CEO — GTM & Strategy
30+ years of retail technology leadership. Proven B2B SaaS go-to-market execution. Brings ShopVisor to market through founder-led sales, Oracle/360Commerce networks, and NRF channel relationships.
Tom Sterling
Technical Advisor — Data Modeling
20+ years in enterprise data architecture. Implemented ARTS data models for Fortune 100 retailers. Designs the integration frameworks that let ShopVisor layer on top of any existing POS stack without a forklift upgrade.
Recognition & Credentials










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